Monday, June 20, 2011

THE 99

Dr. Naif Al-Mutawa, the creator of THE 99 saw a need for new role models that children from China to Chad to Canada could relate to as their own without the parochial influence of any nation, religion or individual. 

For the very same purpose Teshkeel Media Group launched THE 99 in a traditional comic book series. THE 99 are those young role models.  The idea was to offer new role models of superheroes born of Middle East history and Islamic archetypes that possess values shared by the entire world. 

Although the series is based on Islamic concepts, it is promoted as appealing to universal virtues, and the religion of each character is not made explicit. The concept of The 99 is based on the 99 attributes of Allah. Many of these names refer to characteristics that can be possessed by human individuals. For example – generosity, strength, faithfulness, wisdom are all virtues encouraged by a number of faiths.

Soon THE 99 will appear on television screens throughout the world. With its production partner, Endemol UK twenty-six episodes of THE 99 animated television series are reaching completion. 

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