Tata Jagriti Yatra is an annual train journey that that takes hundreds of India's highly motivated youth (with some participation of international students) between the ages of 20-25 and experienced professionals with age above 25, on a eighteen day national odyssey, introducing them to unsung heroes of India.
The aim is to awaken the spirit of entrepreneurship - both social and economic - within India's youth by exposing them to individuals and institutions that are developing unique solutions to India's challenges. The vision of Tata Jagriti Yatra is to inspire young Indians living in the middle of the Indian demographic diamond (Rs 40-Rs 120 per day) to lead development by taking to enterprise. By doing so, they can turn from being job seekers to job creators.
The message of the Yatra is expressed through Jagriti Geet – 'Yaaron Chalo, Badalne Ki Rut hai' a message is of a positive change through enterprise. Instead of bemoaning what is wrong with the country, our participants and the Jagriti fraternity takes action by enterprise led development to make India better.
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